A victim to one hundred and seven fatal maladies Free Essays

A victim to one hundred and seven fatal maladies†. The text is written by an English writer and humorist Jerome K. Jerome, best known for the comic travelogue â€Å"Three Men in a Boat†. We will write a custom essay sample on A victim to one hundred and seven fatal maladies or any similar topic only for you Order Now The story is about one young healthy men who thought he became â€Å"a victim to one hundred and seven fatal maladies†. The story is written by a humorist, that’s why it contains a lot of different funny moments and special stylistic devises. The first one we met already in the name of the story â€Å"A victim to one hundred and seven fatal maladies†. This phrase has an ironical tone. We understand that one man can’t have one hundred and seven fatal maladies at once. The utle let us to understand that something will be wrong with the main character, but probably the author will Just ridicule certain type of people. So, one man after reading some medical books decided that he had all of fatal diseases at once, and came to the doctor to tell about his trouble. The doctor said nothing but wrote a prescription, which helped the patient to recover, despite it didn’t contain any medicaments. The story can be dlvlded Into 3 logical parts – story proper, climax and denouement. The story has no exposition, because it begins directly with activity of the main character, who was sitting in the library and reading a book about diseases. In the story proper we knew the whole Information about the central character of the story. Generally, the text is built around such human character trait as hypochondria. The author chose an Interesting way to describe this mental instability – the whole text is written with Irony, We can feel it already In the beginning of the story: â€Å"l sat for a while frozen with horror; and than in despair I again turned over the pages. I came to typhoid fever † read the symptoms – iscovered that I had typhoid fever – began to get interested in my case, and so started alphabetically†¦ and the only disease I had not got was housemaid’s knee†. After these words we understand what kind of man is the main person and may be smb. found himself in it. It’s very funny to read about the man who thought he had all the diseases of the world, but honestly speaking if I was on his place I would be scary because of all these diseases. The main person impressed me because in spite of such number of diseases he didn’t cry, shout or go Into hysteric, conversely he apples to himself with irony. We can feel it in his thoughts and statements: â€Å"l sat and thought what an interesting case I must be from a medical point of view. Students would have no need to â€Å"walk the hospitals† if they had me. was a hospital in myself. All they need do would be to walk round me, and, after that, take their diploma† or during the conversation with the doctor â€Å"l will not take up your time, dear boy, with telling you what is the matter with me. Life is short and you might pass away before I had finished. But I will tell you what is not the matter with me. Everything else, however, I have got†. think that hypochondria of the main personage is in a bad ase, because he had not only all the symptoms of the diseases he had read in the t Of2 000K, out even tnougnt up several compllcatlons. 10 aescrlDe tnls tne autnor usea antithesis: â€Å"l tried to examine myself. I felt my pulse. I could not at first feel any pulse at all. Then, all of sudden, it seemed to start off. I pulled out my watch and timed it. I made ita 100 and 47 to the minute. I tried to feel my heart. I could not feel my heart. It had stopped beating†. The climax of irony and self-irony of the story, I think, is in these 2 phrases – â€Å"l had walked into the reading-room a happy, healthy man. I rawled out a miserable wreck†. It’s very funny and very sad simultaneous, because we understand that the only disease this man had was his mental instability. And the main character itself understood that he was absolutely happy and healthy man before he read about the diseases, but after it he felt totally ill, even though he understood nothing in medicine and he could not determine if he had those symptoms or not. The denouement of the story comes gradually from the visiting of the doctor through the situation in the chemist’s up to recovery of the main person. The key role here played the doctor. He knew our personage for a long time and was his old chum, that is why he immediately understood what was going on and what was the matter with the patient. The doctor knew an approach to this person. He wrote such a funny prescription, because he knew that suspicious people like to treat themselves and he knew that the patient would follow each word he wrote in the prescription. And the focus succeeded – the man ate 1 pound beefsteak and drank 1 pint bear every 6 hours, made 1 ten-mile walk every morning, and took 1 bed at 11 every night, and, 10 and behold, – â€Å"l followed the directions with the happy result that y life was preserved and is still going on†. Happy end 0 So, the story is over, but I think it is the end only for one part of the whole story, I mean the story of the personage’s life. I think it is not the end, because the question is the difficult mental trouble and one funny prescription can’t solve this seriously problem. I think that man would be happy and healthy until he read one more book or article or watched a TV-show about a new fatal disease. People with such problems must consult not with subject matter experts but with mental specialists, and only in this case they will have chance to become really happy and healthy. How to cite A victim to one hundred and seven fatal maladies, Papers

Voltage and Resistance Essay Example

Voltage and Resistance Essay In a conductor, electric current can flow freely, in an insulator it cannot. Metals such as copper typify conductors, while most non-metallic solids are said to be good insulators, having extremely high resistance to the flow of charge through them. Conductor implies that the outer electrons of the atoms are loosely bound and free to move through the material. Most atoms hold on to their electrons tightly and are insulators. In copper, the valence electrons are essentially free and strongly repel each other. Any external influence which moves one of them will cause a repulsion of other electrons which propagates, domino fashion through the conductor. Simply stated, most metals are good electrical conductors, most nonmetals are not. Metals are also generally good heat conductors while nonmetals are not. VOLTAGE: This is the pressure the water is under. We can also think of this as the force that we push or pull something with. Effort is another word we can use here. In this example, the force the person uses, which is the voltage, affects the speed at which the car will move (the current). If youve ever had to push a car, you will know how this works! The harder you push, the faster it goes. From this we can see that as Voltage increases, Current increases. That means that the harder you push the electricity through the circuit, the faster it goes and the more of it you can move at any one time. Lets put that into physics-speak: as Voltage increases, Current increases. We will write a custom essay sample on Voltage and Resistance specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Voltage and Resistance specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Voltage and Resistance specifically for you FOR ONLY $16.38 $13.9/page Hire Writer RESISTANCE: This can be seen as blockages in the water pipe. It can also be seen as friction which acts to slow down a moving object Another take on the above example is that of pushing a light car compared to pushing a bus. The heavier car takes a heck of a lot more effort to move than the light one. Have a look: The weight of the cars is like resistance in electric circuits; it makes it harder to move. The more weight, the more pressure you need to make the car move. In other words, as resistance increases, you need to increase voltage to keep the same current.

Developing Reading Activities Essays

Developing Reading Activities Essays Developing Reading Activities Essay Developing Reading Activities Essay Reading is an activity which is interactive rather than passive. In a classroom set up it is usually directed by the teachers. Scholars such as Walker (2009) contend that of all the components of reading instruction, comprehension is the most difficult to teach. This is why different methods have been implored to make reading much more meaningful. The most common method is the ‘three phase approach’ which includes pre reading, while reading and after reading. The effectiveness of this approach in teaching comprehension to a ZJC class is to be examined in this write up. Most scholars have defined effectiveness as the impact as to which something is successful in producing the desired result. In this case the impact of the three phase approach in teaching comprehension is being examined. Reading has been defined by Goodman (1971) as a psycholinguistic guessing game in which the reader reconstructs, as well as he can, a message which has been encoded by a writer as a graphi c display. Pre reading also known as the ‘before, warm up or into’, reading requires the teacher to provide background to the comprehension understudy in the classroom. Cheng (2000) articulates that previewing a text or comprehension with students arouses their interests. In a mixed ability class it is important for the teacher to give brief background about the author of that passage himself or ask pupils to state their previous knowledge about the author. However there is a danger in eliciting information about the author from the pupils themselves because some of them may not be knowing anything about the author. This is why Hayes and Tierney (1982) support that presenting the background knowledge related to the topic to be learned assists readers or learners in learning and understanding the text better. Therefore it is important for a teacher to give adequate information about the author of the passage so that both the strong and weak pupils can understand

Recycling Composite Materials

Recycling Composite Materials Composite materials, known for their durability, high strength, excellent quality, low maintenance, and low weight, are widely being used in automotive, construction, transport, aerospace and renewable energy industries. Their use in  numerous  engineering applications is a result of the edge composites provides over traditional materials. Recycling and disposal of composite materials is an issue that is being increasingly addressed, as it should with any widely used material. Previously, there were very limited commercial recycling operations for mainstream composite materials due to technological and economic constraints but RD activities are on the rise. Recycling Fiberglass Fiberglass is a versatile material that provides  tangible  potential over conventional materials such as wood, aluminum, and steel. Fiberglass is produced by using less energy and is used in products which result in fewer carbon emissions. Fiberglass offers advantages of being light weight yet has high mechanical strength, impact resistant, is chemical, fire and corrosion resistant, and a good thermal and electrical insulator. Even though fiberglass is extremely useful for the reasons previously listed, an end of life solution is needed. Current FRP composites with thermoset resins do not biodegrade. For many applications where fiberglass is used, this is a good thing. However, in landfills, this is not.   Research has lead to methods such as grinding, incineration, and pyrolysis being used for recycling fiberglass. The recycled fiberglass finds its way in various industries and can be used in various end products. For instance, recycled fibers have been effective in reducing shrinkage in concrete thereby increasing its durability. This concrete can be used best in freezing temperate zones for concrete floors, pavements, sidewalks, and curbs. Other uses for recycled fiberglass include being used as a filler in resin, which can increase  mechanical  properties in certain applications. Recycled fiberglass has also found its use together with other products such as recycled tire products, plastic wood products, asphalt, roofing tar and cast polymer  countertops. Recycling Carbon Fiber Carbon fiber composite materials are ten times stronger than steel and eight times that of aluminum, along with being much lighter than both materials. Carbon fiber composites have found their way into the manufacturing of aircraft and spacecraft parts, automobile springs, golf club shafts, racing car bodies, fishing rods, and more. With the current annual worldwide carbon fiber consumption being at 30,000 tons, most waste goes to the landfill. Research has been conducted to extract the high-value carbon fiber from end-of-life components and from manufacturing scrap, with the goal to use them for creating other carbon fiber composites. Recycled carbon fibers are used in bulk molding compounds for smaller, nonload-bearing components, as a sheet-molding compound and as recycled materials in load-bearing shell structures. The recycled carbon fiber is also finding uses in phone cases, laptop shells and even water bottle cages for bicycles. Future of Recycling Composite Materials Composite materials are preferred for many engineering applications because of its durability and superior strength. Proper waste disposal and recycling at the end of the useful life of composite materials is necessary.  Many current and future waste management and environmental legislation will mandate engineering materials to be properly recovered and recycled, from products such as automobiles, wind turbines, and aircraft that have lived their useful life. Although many technologies have been developed such as mechanical recycling, thermal recycling, and chemical recycling; they are on the brink of being fully commercialized. Extensive research and development are being done to develop better recyclable composites and recycling technologies for composite materials. This will contribute to the sustainable development of composites industry.

Assessment of parental satisfaction with dental treatment under Thesis

Assessment of parental satisfaction with dental treatment under general anesthesia - Thesis Example Waiting lists for such treatment are long, with average wait times of at least a year after the initial diagnosis. In addition, for parents with limited income, out-of-hospital care under general anaesthesia often was not an option. Many dentists are reluctant to treat patients on social assistance, because of low provincial reimbursement rates which barely cover their costs. It is recognized that there is a decline in access to hospital based general anaesthesia and operating rooms for paediatric dental patients. In September 2005, the University of Toronto, Faculty of Dentistry opened a new facility, the Paediatric Dentistry Dental Anaesthesia Surgicentre, to address the growing need to provide dental treatment under general anaesthesia in the paediatric population. The goal of the Surgicentre is to provide quality patient care in a timely manner to this underserviced/marginalized population. The expansion of the program serves the dual goals of reaching out to the community while enhancing the students educational experience, reflecting objectives that are central to the Universitys academic plan. The reported criteria for providing dental care under general anaesthesia are rampant caries in children less than five years of age or inability to cooperate when treated under local anaesthesia for five to eight-year-olds (Alcaino et al, 2000). Jamjoom et al. (2001) reported dental caries as being the most common reason for referral for general anaesthesia in patients under sixteen years of age, with the majority of children being under the age of six years. The experience of oral pain can have a considerable impact on the development of a childs growing dental fear and anxiety. However, dental fear can be learned from parents and friends, or can be the result of negative medical experiences unrelated to dental care (Berggren et al., 1997; Klingberg et al., 1995). Dental fear in children may also manifest as clinical

Annotated bibliography Example | Topics and Well Written Essays - 1250 words

Annotated Bibliography Example Journal of Sport Management, 27(6); 439-452. In this study, Daniel and Jeremy cover the role of running in creating self-sufficiency for homeless individuals through a community based running program. Running programs are one of the sports that these homeless youths can use to become self-sufficient. Communities can organize different sports in their localities to engage these categories of youths. In the recent years, much attention has focused on sports for development programs as it is viewed as the solution to many socials problems that happen in the society. Some of these sports are designed to help improve the lives of disadvantaged populations across the world such as immigrants and the homeless. The United Nations has also recognized sports as the best avenue to help in the development of goals and peace building. Therefore, the best way that these homeless youths can be able to nurture and even identify their talents is through sports. Running competition allows the youths to participate and through the same, their mi nds are engaged and even opened up to realize that they have a potential to nurture themselves and become self reliant. The reason for selecting the article is because it is credible and peer reviewed. Its main point of discussion is related to the topic of study. The article is credible because of the intensive research that was done. It expounds on the question raised as it provides a perspective on how the homeless youths can become self-sufficient. It proposes involvement in community games such as running. It also provides a very concrete backing of why running and involvement in sports is a recommendable thing for such group of people. It refers to the reports of the United Nations and other researches already done on how involving in sports help in achieving the goals pursued. McInnes, D., Li, A., & Hogan, T. (2013). Opportunities for Engaging Low-Income, Vulnerable

The US Firm Kraft Foods Took Over Cadbury Marketing Essay

The US Firm Kraft Foods Took Over Cadbury Marketing Essay According to the Harvard Business Essential the word strategy originated as a military term, and adopted by businesspeople when refereeing to plans for controlling and utilizing limited resources human, land and capital. In his classic article, Kenneth Andrews (1971) described strategy as the goal of promoting and securing vital interest, whilst M. Porter (1980) re-defined strategy as a broad formula for how a business is going to compete. One of the founders of the renowned Boston Consulting Group, Bruce Henderson linked strategy to competitive advantage. However, being different is not an instant guarantee for business success. According to ORegan Ghobadian (2009) Cadbury is one of the worlds largest confectionary businesses with top ranking in over 20 of the worlds 50 biggest confectionary markets. (See figure 1). It has one of the largest and wide spread markets in emerging countries around the world. Kraft Foods, Inc. is the largest confectionery, food, and beverage corporation whose headquarters is in the United States and the second largest in the world after Nestle. It markets many brands in more than 155 countries. (See figure 2). It is listed as a public company, on the NY Stock Exchange. (Wikipedia, Accessed 02/04/10) The former chief executive of Cadbury, Todd Stitzer launched the Vision in Action program in 2007. At it launch, he said the vision was aimed at driving the companys margin s up by mid-teen by 2011. It hoped to achieve this by focusing on 3 key priorities: Growth, Efficiency and Capacity. (Company Annual Report 2009) And as of the present time, the strong performance continues, edging Cadbury closer to its goal. 2.1.2 Kraft Key Strategy Performance (see Appendix Fig. 4) In an article written by boozco for the Strategy + Business, (Issue No 56, autumn 2009), 11 of Krafts top executives were interviewed about their strategy for the 3 year turnaround and campaign for growth. The interview started with the company CEO Irene Rosenfeld who as at 2005 was in charge of the Frito-Lay division of PepsiCo. Thus when she became the chef executive in 2006, she observed that Kraft concentrated its power to its HQ in the US and this was hindering innovation and growth. Thus her first objective was to decentralise Kraft, and re-focus the companys vision to the challenging macro-economic environment. The company went about these changes by introducing what it called Organising for Growth (OFG) which began in 2007. It included review of organisational structure with a 3-year turnaround time, dismantling of existing centralisation of power matrix, clear operational initiatives such as building up sales capabilities etc, and implementing new operating metrics coupled with financial rewards for executive managers. (See figure 5) 3. Market Driven Analysis of Acquisition 3.1 Why Kraft could not resist Cadbury (see Appendix fig.5,8,10,1112) According to Andrew Clark of the Guadian, the attraction of Kraft to Cadbury comes down to brands, sheer scale, geography and distribution channles. Though Kraft has some big brand products such as Maxwell House Coffee and Philadelpha cream cheese, many of these and other products were reported struggled to gain market sector domamnce in spite of the fact that they have been around for many years. (The Guadian, 06/04/10) Predictably, acquiring Cadbury meant addition of brands products such as Cadburys chocolate, confectionary and chewing gum products will increase the comapanys annual revenue from 4% to 5% whilst earnings growth which were lagging between 7% to 9% will now increase to between 9% to 11%. This predictation is based on Cadburys shrewed distribution strategy. For example, it has strong presence within the instant consumption channels such as corner shops and petrol stations where prices can be marked up, whilst relying on people making impluse buying. In comparison, Kraft products are mainly seen in traditional outlets such as supermarket and food stores where profit margins are lower. (The Guadian, 06/04/10) However, the acquistion comes at cost, for example, a cost cut of $675m have been highlighted, this will include effiecency savings of $300m. This amount is as a result of stream lining procurement, RD, and logostics. Futher $250m will come from duplicated adminstrative work which will now be centralised, and a $125m project synergy saving in making biiger bulk deals when buying media adverts. (The Guadian, 06/04/10) 3.2 What next after the takeover? (See Fig. 6,913) The share magnitude of the two companies coming together is enough to give anyone sleepless nights, as there are many strategic risk factors to consider. A winning Kraft/Cadbury strategy that is well implemented might work for a long while, however according to (refà ¢Ã¢â€š ¬Ã‚ ¦) no strategy is effective forever. 3.2.1 The Stakeholders (see fig. 7) Figure xxx shows an illustrative mind map of the different group of people that are interested in the financial strength of the two companies. It is worth nothing that whilst the government is interested in Corporation Tax and no breach of legislation especially e.g. National Minimum Wage Act (1998) ref, shareholders are particular about shares especially ROI. Whilst the workforce are interested in job loses, pensions etc. Other points of interests are competition from other competitors. Likewise, the general public wants to be reassured that the acquisition will not led to exploitation of Child labour in other to fight off price war competitions. Hence the strategy to manage these groups of people will be paramount in the coming years 2010 and beyond for the acquisition to be judge successful. 4. Balance Scorecard Introduction The notion of the Balance Scorecard (BSC) was brought into existence in 1992 in a business review article written by David Norton and Steve Kaplan (Kaplan and Norton 1992). The article was born out of the notion that the ability of a company to measure its intangible assets had a direct bearing on company performance and its ability to achieve company strategic objectives. The BSC brings additional value to the traditional measurement of historical financial perspective by including the measurement of internal business processes, innovation and learning and customer perspectives-all key indicators of future successful implementation of company strategy. The BCS is thus seen as a 3-way tool: Measurement System, Strategic Management System, and Communication Tool. See Fig 3 Fig 3 Source: Wiley and Sons (2003) The need to include lag and lead indicators in determining strategic performance is important. Lead indicators are those that affect future performance of Cadbury e.g. increasing market share. Lag indicators are those that indicate what has happened in the past, e.g. financial performance. Whilst lag indicators are important, Cadbury needs to focus on the future indicators of strategic success i.e. customer perspective, business perspective and learning and growth perspective. Cadburys governing objective at the start of 2009 was to deliver superior shareholder returns by realising their strategic vision to be the worlds BIGGEST and BEST confectionary company. (Cadbury Report 2008). Stakeholder theory identifies 5 main groups who have a vested interest in the commercial undertakings of the company.(Kaplan 2010) Cadburys strategic focus placed emphasis, primarily, on one stakeholder group; the shareholders. Fig 4: The strategy map links intangible assets and critical processes to the value proposition and customer and financial outcomes. Fig 4 shows the causal connection between these different metrics and the ultimate strategic aim of delivering shareholder value. The upward flow identifies the cause and effect relationship in the BSC that lead to superior performance. An e.g. is that innovative practices identified by learning and growth lead to more efficient internal business processes which in turn lead to a superior customer experience and eventually long term shareholder value. 4.1 Financial Cadbury continues to increase its profit margin towards its goal in the mid teens. 4.2 Customer Measurement Cadbury creates customer loyalty by identifying the exact amount of pleasure that customers derive from the Cadbury experience. This ensures that customers returned repeatedly and remain loyal. This has been an essential part of the strategic focus ensuring strong performance in 2008. (Cadbury Corporate Brochure 2008) Emerging markets have been identified as part of the overall strategy to reach more people, more quickly. As stated in the Cadbury India report in 2008, the overarching goal is this sector is to have more grams in more mouths. The potential for growth in this segment of the market is significant as the per capita consumption is very low compared to other non-emergent markets.0.03kg compared to 4.3kg in Europe. (Cadburys India Report 2008). The link between Cadburys relationship with Fairtrade is crucial to ensuring that company achieves its strategic objective of sustainability by increasing its supply of raw materials and ensuring the livelihood of the farmers who produce these raw materials.(Cadbury 2008 corporate brochure) 4.3 Innovation and Learning The challenges include managing different pay structures, different ethos, work patterns and hiring methods. The management of all of these aspects will have a significant impact on Krafts ability to successfully integrate Cadbury into its global family and reap the financial rewards that will make the union a profitable one. Successful integration studies have shown that monetary rewards do work, but on their own are not enough to promote a successful collaboration between two different companies engaged in a merger or acquisition. (Montmarquette et all 2004). Krafts pledge is to take the best of both approach to the acquisition. (Kraft Final Offer 2010) Kraft culture is different to Cadburys culture and this will have major implications for the successful synergy of the two companies. Tetenbaum (1999) identifies culture as being at the centre of any successful merger or acquisition. Hofstede (2001) identifies culture as the collective programming of the mind that distinguishes the members of one group or category of people from another 4.4 Internal business processes Innovation and research and development are key aspects of strategic success. Continuous investment in the development of new product ranges, especially in emerging markets, will be necessary to achieve strategic objectives. Cadburys extensive distribution networks ensure products are easily accessible to all consumers, from the large supermarket chains to the small corner kiosk in a remote part of India. The BSC is only as effective as the action taken as a result of the metrics indicated and measured. Leadership is important to ensure that the metric information is followed up and changes made to maximise the impact of these measurements on performance.(Neely 2008). Cadburys developing association with the Fairtrade brand ensures that it is meeting its corporate social responsibility objectives, as well as ensuring a constant supply of raw material for its products, a form of backward integration. Fig 5 4.6 Criticisms of the BSC: The recent global crisis has also highlighted the weakness in current measurement systems as they failed to identify the potential for risk for many companies. Analysis needs to identify, not only the historic performance, but also the potential future risks. Risk assessment and management needs to become an essential part of the any measurement system used in the future. Cadbury/Kraft must now identify, mitigate and manage risk in such a way that it becomes an integral part of their strategic management ethos. Management Control Systems will need to be agile enough to respond to rapid changes in the environment in which they operate in order to achieve their strategic objectives. Simons levers of control present an alternative system of measurement that includes complimentary metrics e.g., belief systems, interactive control systems and boundary systems etc. (Simons 1995). Fig 5 The BSC has been criticised as being too simple as a measurement/control tool. Businesses are more complex than just a few controls or levers. The functioning of the BSC has been compared to a pilot in charge of a flight from A to B. The BSC provides the mechanism for control and guidance in achieving the goal. (Kaplan and Norton 1996). The BSC is seen mainly as a diagnostic tool rather than a tool that aids strategic success. Where is the point of balance in the competing demands of the different measures?. For e.g. Cadburys overarching goal is delivering superior shareholder returns, but this must be balanced against the needs of staff. A trade off must occur at some level. Companies must understand the cause and effect relationship between the metrics in order to make the most appropriate decisions. Timing difficulties in respect of cause and effect relationships mean that the results of measures introduced may take a significant period of time to have an impact on the financial outcomes. It is essential to link the four aspects of the BCS to strategy to ensure its maximum effect on performance. Nair (2007) BSC can be seen as too rigid in its measurement matrices, i.e. just 4 elements and does not include risk, corporate social responsibility or environmental metrics. Need to conduct sensitivity analysis to measure responsiveness of performance to certain scenarios. More research is needed on the cause and effect outcomes for companies that use the BSC. Fig 6 4.7 Potential problems for Cadbury: Staff integration poses a significant challenge to Cadburys governing objectives. This is part of the internal process element of the BSC. This has the potential to derail the recent merger. (Shebioba 2010) Fig 6 shows how Cadbury can translate its mission into desired outcomes. Ensuring that all staff are aware of the new strategic direction that the combined company is now embarking on, and everyone understanding the impact their role has on achieving strategic objectives.(Regan and Ghobadian 2009) Fig 7 shows why companies fail to meet their objectives. Simons levers of control will assist the new Kraft Cadbury combination Fig 7 Source: Kaplan and Norton 1992 In order to successfully achieve its overarching goal of superior shareholder returns, Cadburys must successfully balance the barriers to achievement as identified above. 5. Conclusion Cadburys has now become a part of the Kraft family and there is a strategic focus on Kraft reaping the benefits of Cadburys strengths and position in emerging markets. The combined company will need to focus its attention on achieving new corporate goals and devising a strategy that maximises the synergy of the union between them. The use of the BSC or levers of control will aid management in measuring and achieving strategic objectives. It must be noted that in isolation any system that measures the performance of the company will be meaningless unless it is combined with other systems. There is still room for some work to examine the relationship between cause and effect and the impact this will have on Cadburys strategic performance. This is a crucial part of the integration of Cadbury into the Kraft family. Only time will tell if Kraft will get the sugar rush it envisages from the purchase of Cadbury for  £11.6bn. References: Andrews, K., The Concept of Corporate Strategy (Homewood), IL Richard D. Irwin Inc. 1971 Clark Andrew, Chocolate, chewing gum and coner shops, Why Kraft cant resist Cadbury, The Guadian. Tue 19 Jan 2010. Accessed 06/04/10 22:36 Hofstede, G. (1981) Cultures and Organisations: Software of the Mind, London: Harper Collins Henberson, B., The Origin of Strategy, HBR Nov- Dec 1989 Introduction to the Balance Scorecard. John Wiley . 2003 Inside the Kraft Foods transformation. Introduction by Chairman CEO Irene Rosenfeld, Strategy + Business issue 56, Autumn 2009 reprint number 09207 Kaplan, R. S. and D.P. Norton (1992) The Balance Scorecard: Measures that drive performance, Harvard Business Review, (January- February): 71-79 Kaplan, R.S., and Norton, D.P.(1996). Linking the balanced scorecard to strategy. California Management Review, 39 (1), 53-79 Kraft Final Offer document 2010. Kaplan, R. And Norton, D. (2001). The stratergy Focused Organisation: How Balanced Scorecard Companies Thrive in the New Business Enviroment. Boston, MA: Harvard Business School. Montmarquette C, Rulliere JL, Villeval MC, Zeilger R (2004) Redesigning Teams and Incentives in a Merger: An experiment with Managers and Students Management Science Vol.50, No 10 October 2004, pp. 1379-1389 Nair, B. (2007) Balanced Scorecard Performance Management Systems: Its success and failures- A Literature Review, 1 (3/4) Neely, A. (2008) Does the Balance Scorecard work: An empirical Investigation. Centre for Business Performance School of Management. Research Paper 1/08 OReagan, N., and Ghobadian, A. (2009). Sucessful nstrategic re-orienrtation:lessons from Cadburys experience. Journal of Stratergy and Management. Vol 2(4), 2009, pp. 405-412 Porter M. E., Competitive Strategy (NY: Free Press), 1980, xxiv Pandy, I (2005) Balance Scorecard: Myth and Reality. VILKAPA, 30 (1) Shebioba, J. (2010) International Business Assignment Simons, R. (1995). Levers of control: How Managers Use Innovative Control Systems to Drive Strategic Renewal. Boston: Harvard Business School Press Simons, R. (1995). Levers of control: How Managers use innovative control systems to drive strategic renewal. Harvard Business Review ? Strategy: Create and Implement the Best Strategy for your Business, 2005 p(xi) Tetenbaum, T.J. (1999). Beating the Odds of Mergers and Acquisition Failure: Seven Key Practices That Improve the Chance for Expected Integration and Synergies. Organisational Dynamics, Autumn 1999, 25-35.